after taking a short survey of some people
out of whom only two responded…
i have determined that 50% of the population is fairly unaware of coca-cola’s new drink, mello yello
and so i wonder, where the hay is their marketing?
i have seen no ads … at all
do they expect sales to skyrocket because we see it in the store? or the last button in the vending machine? (replacing dasani mineral water, f00s)
most people don’t even know what “mellow” means and that drink seems more green than it seems yellow …
where’s the marketing? where’s the marketing?
it seems to be pitted against pepsi’s mountain dew (a mountain dew wannabe, it seems)
but mountain dew has effective marketing aimed at teens (particulary the white snowboarding type) as is seen through their ads
but i haven’t seen any mello yello ads … none
what’s going on here?
it just popped up in the vending machine one day, and i saw some other kids trying it out so i did it, too
do they expect it to spread via word-of-mouth?
(maybe i’m helping a capitalistic corporation around by writing about this and “surveying” my entire icq list …)
who knows, who knows, who knows
i shall check out the coke web site for more details…
because this is making me go bananas
which are also mellow and yellow …