Allegory
This VISA ad, I think, is a really direct allegory for capitalism:
It shows that what we take for individualism, or freedom of choice (i.e., of consumption), is actually highly regulated and highly limited (the appearance of post-modernism?). And on top of that, it’s entirely mechanized, and that’s what it expects of us — to be cogs in a well-oiled machine of consumption and credit, and little more. This ad seems to celebrate that. Any actual individualism or actual break from the status quo and order of things is severely frowned upon.
The thing about this ad is that it just comes out and shows it for everyone to see. What’s really fun is looking for all of that where it isn’t apparent.